The times newspaper dating site sport klub 2 uzivo online dating


01-Jan-2018 23:49

The negative and insignificant results helped her plan for future tests by honing in on new ways to increase conversions.Setting a hypothesis before building each test makes executing and interpreting experiment results much easier.Kerstin wondered if the current landing page was confusing first time visitors.Using Optimizely, she tested the “people first” strategy on these landing pages, giving users more options and a wider variety of information.She wondered if changing “Top matches” to “Newly joined members” would garner more engagement and increase click-throughs to individual profiles.After running the test for just a few days, Soulmates saw a staggering 137% increase in click-throughs from the “Newly joined members” variation.

the times newspaper dating site-88

chelsie hightower dating james lowe

“Of the 14 tests we have run so far on Soulmates, seven have been successful, three have been negative, and four have been inconclusive, in that the differences did not generate big enough changes to reach statistical significance.The original landing page displayed the user’s profile with a large yellow call-to-action box in the center of the page.The variation gave site visitors more options by showing the user’s profile, similar profiles, search functionality, and user testimonials.The original navigation bar displayed six default tabs.

Because a site visitor’s “Top matches” do not change frequently, Kerstin hypothesized that visitors thought the site looked stale and lifeless.Kerstin coined this approach, a “people first” strategy.



The next step of the bank teller is to check the account and ensure that the person requesting the withdrawal is entitled to complete that transaction.… continue reading »


Read more